Our strength is the intersection of public relations, branding, marketing and business strategies.
We impact brands. We build them, grow them, promote them, craft them, show them, shape them, inspire them and energize them. Sometimes the "brands" we impact are companies. Sometimes the brands are ideas or individuals. Sometimes they are organizations and non-profits. Sometimes they are specific products.
We approach every client as a unique challenge. We challenge the conventional wisdom. We seek out innovative solutions to even the most intractable problems. We look for opportunity where others see only adversity. Simply put, we do what it takes to help you achieve your goals.
News and Events
NEWS
Cybex Launches The Biggest Loser-Branded Arc Trainer
4.5.11 BHPi3 client Cybex launched a new The Biggest Loser-branded Arc Trainer. The Biggest Loser-branded Arc Trainer allows consumers to have the same "Arc Advantage" enjoyed by the contestants on NBC's top-rated show at home.
BHPi3
launched the new product for Cybex during two days of events in New York City featuring Patrick House, the season 10 winner of The Biggest Loser. The branded-Arc Trainer was part of the brand integration and 365 partnership with the show and NBC that we developed and closed for Cybex.
BHPi3 Client Cybex Q4 2010 Sales Up 15 Percent,
Q1 2011 Will Be Up 10 Percent or More
3.30.11 BHPi3 client Cybex International released its Q4 2010 sales results, along with an indication of Q1 2011 sales.
The company stated that Q4 sales were up 15 percent over the same period in 2009. Cybex also indicated that its Q1 2010 sales would be up 10 percent or more over the same period in 2010. CYBEX Chairman and CEO John Aglialoro stated, "CYBEX sales, which stabilized in mid-2010, showed strong growth in Q4."
In 2010 Cybex brought BHPi3 aboard to assist the company with its marketing and public relations. During this year we helped them develop and launch a brand integration and 365 partnership with NBC's The Biggest Loser, a major partnership as the Preferred Fitness Equipment Provider for the NHL, and numerous other initiatives.
BHPi3 Secures Star of Riverdance, Hayley Griffiths, to Perform at
Kelly Cares Foundation Inaugural Irish Eyes Dinner to Remember
3.16.11 BHPi3 and our music industry affiliate, SureFire Music Group, secured globally recognized musician, Hayley Griffiths to perform at the Kelly Cares Foundation Inaugural Irish Eyes Dinner to Remember, honoring Notre Dame coaching legends Lou Holtz and Ara Parseghian on March 16 at the Waldorf Astoria in New York City.
Griffith sang for several hundred attendees, performing Irish classics and original songs, including her signature "What is a Champion." The crowd of celebrities included TV Host Regis Philbin, Heisman Trophy Winner and NFL star Tim Brown, an array of other former Notre Dame football players including , and ESPN's Bonnie Bernstein.
"Haley was a perfect match for the event pairing her Irish musical background with such a fantastic cause," said BHPi3 Senior Vice President Jeff Gulko. "It is always a pleasure for BHPi3 to play a role in such an outstanding organization as Kelly Cares and we look forward to working with them again in the future."
Griffiths achieved global recognition and critical acclaim for her roles in the international phenomenon 'Riverdance' and Michael Flatley's 'Lord of the Dance.' While pursuing a solo career Griffiths' debut album 'Silver Screen' received the prestigious Classical Crossover Album of The Year Award in 2010.
The Kelly Cares Foundation was established by the Brian and Paqui Kelly family to honor individuals and support organizations and initiatives that promote health, education and community.
BHPi3 client Cybex named preferred fitness equipment of the National Hockey League (NHL)—we helped develop and the launch the partnership
2.8.11 Today, the National Hockey League (NHL) announced that it has named BHPi3 client Cybex the Preferred Fitness Equipment of the League.
Under the partnership, Cybex equipment will now be utilized in every NHL arena.
The typical NHL player skates up to five miles per game, at speeds approaching 30 miles per hour, carrying roughly 15 pounds of equipment, while being pushed, checked and hit, over an 82-game season. NHL players need to be in peak shape to be at the top of their game. The League selected Cybex because Cybex equipment delivers unparalleled performance and safety.
President Obama signs S. 1275 into law, creating National Foundation on Fitness, Sports and Nutrition—BHPI3 played a key role
12.22.2010 Today, President Barack Obama signed S. 1275 into law. The law creates the Congressionally-chartered National Foundation on Fitness, Sports and Nutrition Establishment Act. The Foundation will bring private sector resources to promote sports, activity and good nutrition, and combat obesity crisis. The Foundation will also work in conjunction with and provide funds to the President’s Council on Physical Fitness, Sports and Nutrition.
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IDEAS
April 5, 2011: RIP Information Age 3.0
There is expression, “the Stone Age didn’t end because they ran out of stones.”
The modern era corollary is, “the Information Age isn’t going to end because we run out of information.”
In fact, the opposite is true. The Information Age in its current form (IA 3.0) is ending because there is too much information. We are drowning in a Sargasso sea of useless information—water, water everywhere and not a drop to drink.
In February, Google altered its ranking algorithm to combat content farms—websites with large amounts of low quality content. It did so because people are fed up with wading through search results full of bad, useless stuff.
People are desperate for information, but good information—for that one metaphorical drink of something useful.
This dynamic has profound implications all around.
First, with so much bad information across the web, we are increasingly turning to people we trust for information and insights. As a result there is now a proliferation of social media tools that give us access to what our networks are saying, buying, doing and saying.
Second, really good content is now king. Providing relevant, useful information, in a form that is accessible, is essential to success. Great content can readily make you a valued, trusted resource.
In contrast, bad content isn’t worth the effort. Increasingly it turns people off.
There is a real risk in this for even some of the biggest names. While Facebook appears to have reached the point of saturation where it can’t fail, experts said that same thing not that long ago about AOL. More and more we hear trendsetter types expressing dissatisfaction with Facebook. The ultimate paradox: there is even an “I Hate Facebook” Facebook page. Is this the end of the Facebook? Probably not, however it does open the field up more than many might think.
Third, media, public relations and advertising campaigns that are activated at the individual level, tapping into existing networks and communities of interests, have the ability to be extremely impactful. It is one thing when an ad says something; it is another thing when people start saying the same thing. The key then is to engage people.
Coming full circle, engaging people requires you to offer something real and of value.
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