Green Hills Software makes the most secure and reliable operating systems and operating platforms in the world. Their embedded systems run an amazing array of things, like secure military radios, warplanes (including the F-35 and the B-1 bomber), military unmanned aerial vehicles, Otis elevators, HP printers, high-speed trains and numerous lines of automobiles (like the Toyota Prius, the Lincoln LS and the new Jaguar lines).

With growing concerns about cybersecurity, Green Hills decided to roll out its most secure embedded system as a stand-alone product for business and government computing. They asked us to develop the brand and marketing for their new subsidiary, Integrity Global Security.

This was no small task. As an embedded company, you know the products they run, but you don't know them. Additionally, most people now take any cybersecurity claim with a grain of salt.

Working with the company's leadership we developed every element of the Integrity brand, right down to the name. We developed their marketing strategies and materials. We honed their messages and trained their corporate messengers. We placed stories with major newspapers and broadcast media outlets. We helped them launch their company alongside leaders from the National Security Agency and Congress. And, we used our contacts to help them jumpstart their sales and marketing.

In less than a year from launch, Integrity announced a major partnership with Dell making the Dell the exclusive supplier of desktop computers secured with Integrity to the public sector.